Open to remote · UTC+7

Yuliana Efendi

Digital Marketing | E-Commerce Specialist

I turn marketplace operations into revenue systems — running Shopee & TikTok Shop storefronts end-to-end: campaigns, paid ads, inventory workflows, and conversion-focused landing pages. 2+ years hands-on in marketplace, backed by 10+ years of operations discipline.

Digital Marketing | E-Commerce Specialist E-commerce Administrator Marketplace Specialist Campaign & Reporting
Bandung, West Java — Indonesia 10+ years of professional experience
Shopee · TikTok Shop · Meta · CPAS
Ads · Stores · Landing Pages
0+Years hands-on marketplace experience
0+Years overall experience
0Paid ad platforms
0Marketplace channels
About

What does a village office know about selling online?

Professional Summary

Digital Marketing | E-Commerce Specialist with 2+ years of hands-on marketplace experience across Shopee and TikTok Shop, backed by 10+ years in operations, administration, and stakeholder coordination. Core expertise: paid ads across Meta, TikTok, Google, Shopee Ads and CPAS; catalog and campaign operations; inventory automation for hundreds of SKUs; and HTML/CSS landing pages and price calculators.

Marketplace OpsShopeeTikTok ShopLazadaMeta AdsTikTok AdsGoogle AdsCPASLanding PagesHTML/CSSinteractive featuresSpreadsheet AutomationInventory SyncLegal DraftingDocumentation

The surprise usually comes when clients learn my background: not from an agency, not from a business school — but from a village office. Brilliant operational ideas often stall on paper because the executor doesn't understand the complexity of bureaucracy — or the field people can't keep up with the pace of the digital ecosystem.

From the village office, my career rolled into the private sector: field supervisor and drafter at PT Sangkuriang Karya Semesta, under merciless construction deadlines. — from administration officer to leading as Acting Village Head. In that phase I learned that documentation precision and governance discipline are the absolute foundation of solving any problem. When I carried that discipline into the private sector with PT Sangkuriang Karya Semesta, that instinct was tested against the merciless deadlines of construction. As a field supervisor and drafter, I was responsible for translating work plans into physical reality, managing material logistics, and keeping all parties aligned on one goal.

In e-commerce, I found the arena where operational discipline is measured directly in sales numbers. I managed Shopee and TikTok Shop operations end-to-end, planned campaigns across Meta, TikTok, Google, Shopee Ads and CPAS, automated inventory workflows for hundreds of SKU rows, and built HTML/CSS landing pages and price calculators to support conversion. I also directed AI-assisted product visuals and campaign creative.

That is the combination I offer. Not just sharp digital strategy on paper, but disciplined execution in the field: reading the numbers, fixing funnels, coordinating creative, and keeping the process behind it all tidy — from seller center to landing page. If you need someone who can turn a campaign plan into reliable day-to-day execution, let's connect.

Open to

E-commerce Executive Marketplace Specialist E-commerce Operations Digital Marketing Specialist Online Store Manager
Remote-ready · UTC+7 — aligned with Singapore, Malaysia, Thailand; overlaps European hours
Bahasa Indonesia (native) · English (professional) · Malay (working)

Writing & the Arts

Beyond the day job, I enjoy writing — scripts, satire, and short pieces rooted in Sundanese literary tradition — and I love visual art and storytelling.

Career Journey

What does a village office know about selling online?

Feb 2026 — Present

Freelance Digital Marketing Projects

Independent — Bandung, Remote

Supporting small businesses with digital marketing, websites, landing pages, portfolio assets and campaign-oriented execution.

  • Agni Audio — sales, invoice and outstanding management system.
  • Rumah Rajut — digital presence and website support.
  • Portfolio and landing-page projects with a focus on clear information architecture and conversion paths.
Feb 2024 — Jan 2026

E-Commerce Operations — Marketplace & Paid Ads

Mouziqiu · UnoKids · CuteKids — Kids & Baby Products

Hands-on marketplace operations and paid campaign execution across multi-channel e-commerce.

  • Managed Shopee and TikTok Shop operations end-to-end across multiple active SKUs.
  • Planned and optimized Meta Ads, TikTok Ads, Google Ads, Shopee Ads and CPAS campaigns.
  • Executed marketplace campaign cycles around major promotional periods.
  • Built VLOOKUP/XLOOKUP inventory workflows across hundreds of SKU rows and 2 storefronts.
  • Designed HTML/CSS landing pages, price calculators and AI-assisted product visuals.
Sep 2014 — Aug 2021

Village Government Apparatus

Village Government (Desa)

Rose through the ranks from administration officer to Acting Village Head, leading public services and village governance.

  • Administration officer — official correspondence & archives
  • Head of Section (Kasi) — field programs & public services
  • Village Secretary (Sekdes) — governance & documentation
  • Acting Village Head (Pj. Kepala Desa) — leading the village
  • Recorded as UPZ (Unit Pengumpul Zakat) management — BAZNAS Kabupaten Garut

The documentation discipline and drafting skill I built here still shapes my corporate work today.

Skills

Marketing-led — with governance-grade discipline.

Digital Marketing & E-Commerce

Paid ads across Meta, TikTok, Google, Shopee Ads and CPAS, with campaign monitoring and reporting.

Meta AdsTikTok AdsShopee AdsGoogle AdsCPASCampaign Analytics

Online Store Development

Building and optimizing online stores across marketplaces — from storefront design and product listing to campaign configuration.

Shopee Seller CenterTikTok ShopLazadaStorefront

Web Development & Landing Pages

Hand-coded websites and landing pages in HTML/CSS (plus interactive features) — including pricing calculators and microsites.

HTML/CSSinteractive featuresLanding PageNo CMS

AI & Visual Storytelling

Prompt engineering for high-resolution assets, logos, and product photography — art direction with AI.

Prompt EngineeringLogo DesignProduct PhotoAI Tools

Data & Automation

Advanced spreadsheets (VLOOKUP, XLOOKUP) to map and synchronize hundreds of inventory rows across digital storefronts.

VLOOKUPXLOOKUPGoogle SheetsExcel

Administration & Governance

Public services, official correspondence, archives, and village/corporate documentation — sharpened by 7 years in village government.

ArchivesOfficial LettersRecordsGovernance

Legal Drafting

Administrative documentation for government and corporate needs — clear, structured, and compliant.

ContractsOfficial DocsComplianceMinutes

Literature, Scripts & Satire

Comic scripts such as the satirical “RW Boma” and “Mang Arnasan”; grounded in classical Sundanese literature.

ScriptwritingSatireSundanese Lit.Storytelling
Certification Certifications & Professional Training Full details on LinkedIn ↗
Google Google Analytics Certification Issued Sep 2026 · Expires Sep 2027
HubSpot Academy HubSpot Certification — Digital Marketing Issued Sep 2026 · Expires Oct 2028
Badan Pusat Statistik MOOC Pelatihan Petugas SE2026 Issued May 2026 · CAPI · Data Collection
Badan Pusat Statistik Pelatihan Petugas Sensus Ekonomi 2026 Issued Jun 2026 · CAPI · FASIH Application
Services

How I help brands sell across Southeast Asia.

One person running the whole commercial side — operations, ads, pages, and documentation.

01

E-commerce & Marketplace Operations

Seller center management across Shopee, TikTok Shop & Lazada — listings, campaigns, pricing, and account health.

  • Product listings & catalog management
  • Campaign setup — 9.9, 11.11, 12.12
  • Storefront & account health
02

Digital Marketing & Paid Ads

Paid campaigns on Meta, TikTok & platform ads — from creative to optimization.

  • Meta Ads & TikTok Ads management
  • Platform ads & campaign optimization
  • Performance reporting
03

Web & Landing Pages

Fast, hand-coded pages that convert — no heavy CMS needed.

  • Landing pages & microsites
  • Price calculators & tools
  • HTML/CSS/interactive features
04

Data & Inventory Automation

Spreadsheet automation that keeps hundreds of SKUs in sync across stores.

  • VLOOKUP/XLOOKUP workflows
  • Multi-store inventory sync
  • Reporting dashboards
05

Legal & Admin Documentation

Contracts, official letters, and records — the compliance side of commerce.

  • Corporate & admin documents
  • Contracts & official correspondence
  • Compliance-ready records
06

Visual Assets & AI

Product photography, logos, and high-res assets produced with AI.

  • AI prompt engineering
  • Product photography & logos
  • Creative direction
Selected Work

Projects that show how I think.

A selection of real work — from campaigns to documentation.

Paid Ads Across Shopee, TikTok & Meta

Hands-on exposure to paid advertising operations across Meta, TikTok, Google, Shopee Ads and CPAS, including campaign setup, monitoring and reporting.

Meta AdsTikTok AdsShopee AdsCampaign Analytics

Multi-Storefront Inventory Automation

Used advanced formulas (VLOOKUP, XLOOKUP) to map and synchronize hundreds of inventory rows across digital storefronts — one source of truth, fewer stock errors.

SpreadsheetsXLOOKUPInventoryE-Commerce

Online Store Development Across Marketplaces

Building and optimizing online stores — storefront design, product listings, and campaign setup on marketplaces like Shopee and TikTok Shop.

Online StoreMarketplaceProduct ListingStorefront

Equipment Rental Landing Page & Price Calculator

Designed the layout and built a custom price calculator for construction heavy-equipment rental — letting prospects self-quote and cutting back-and-forth.

Landing PageLayoutPrice CalculatorHeavy Equipment

This Portfolio Website — Hand-Coded, Bilingual

A single-file, no-CMS website hand-coded in HTML/CSS/interactive features, with a full English–Indonesian language toggle and a Sundanese-inspired design.

HTML/CSSinteractive featuresBilingualNo CMS

AI-Generated Visual Assets & Art Direction

Prompt engineering for high-resolution assets, logos, and product photography — translating brand needs into images that sell.

Prompt EngineeringLogo DesignProduct Photography

Government & Corporate Legal Documentation

Drafted administrative documentation for government and corporate settings — official letters, minutes, and structured records that stand up to scrutiny.

Legal DraftingAdministrationDocuments

Satirical Comic Series — “RW Boma” & “Mang Arnasan”

Developed scripts for a satirical comic featuring the arrogant-official persona RW Boma and the character Mang Arnasan — social commentary with a Sundanese voice.

ScriptwritingSatireSundanese LiteratureStorytelling
Contact

Let’s build something that works.

Looking for someone who can draft, organize, analyze, and market — or simply want to talk Sundanese literature and satire? Say hello.

Hire me

For e-commerce operations, digital marketing, web & landing page work, data automation, or documentation — remote or relocation.

I usually reply within 1–2 working days.

Direct

Email me or find me in Bandung, West Java.

Bandung, West Java — Indonesia
Remote-ready · UTC+7 (aligned with Singapore, Malaysia, Thailand; overlaps European hours)
Indonesian (native) · English · Malay