Professional Summary
Digital Marketing | E-Commerce Specialist with 2+ years of hands-on marketplace experience across Shopee and TikTok Shop, backed by 10+ years in operations, administration, and stakeholder coordination. Core expertise: paid ads across Meta, TikTok, Google, Shopee Ads and CPAS; catalog and campaign operations; inventory automation for hundreds of SKUs; and HTML/CSS landing pages and price calculators.
Marketplace OpsShopeeTikTok ShopLazadaMeta AdsTikTok AdsGoogle AdsCPASLanding PagesHTML/CSSinteractive featuresSpreadsheet AutomationInventory SyncLegal DraftingDocumentation
The surprise usually comes when clients learn my background: not from an agency, not from a business school — but from a village office. Brilliant operational ideas often stall on paper because the executor doesn't understand the complexity of bureaucracy — or the field people can't keep up with the pace of the digital ecosystem.
From the village office, my career rolled into the private sector: field supervisor and drafter at PT Sangkuriang Karya Semesta, under merciless construction deadlines. — from administration officer to leading as Acting Village Head. In that phase I learned that documentation precision and governance discipline are the absolute foundation of solving any problem. When I carried that discipline into the private sector with PT Sangkuriang Karya Semesta, that instinct was tested against the merciless deadlines of construction. As a field supervisor and drafter, I was responsible for translating work plans into physical reality, managing material logistics, and keeping all parties aligned on one goal.
In e-commerce, I found the arena where operational discipline is measured directly in sales numbers. I managed Shopee and TikTok Shop operations end-to-end, planned campaigns across Meta, TikTok, Google, Shopee Ads and CPAS, automated inventory workflows for hundreds of SKU rows, and built HTML/CSS landing pages and price calculators to support conversion. I also directed AI-assisted product visuals and campaign creative.
That is the combination I offer. Not just sharp digital strategy on paper, but disciplined execution in the field: reading the numbers, fixing funnels, coordinating creative, and keeping the process behind it all tidy — from seller center to landing page. If you need someone who can turn a campaign plan into reliable day-to-day execution, let's connect.